Almost two years after our relaunch, we at Aeris are now stepping it up a notch, sending a clear message for a healthier life in motion - especially when sitting! How and why we're doing it? We'll show you here.
About two years have passed, since we turned everything upside down at Aeris and reinvented ourselves with the relaunch. But of course, that's still not enough to bring our vision of a healthier life in motion to the world. So what is the new Aeris brand campaign like? Pointed and provocative! Why are we doing this? To shake things up!
Because: back pain, civilization diseases and very little movement are part of everyday life for many people. We are fighting these problems!
Provocative questions with the right answers
With the right answers to provocative questions, the new Aeris brand campaign shows the links between lack of exercise and back pain, sluggishness, bad moods and lousy performance at work. Like this:
- As a child, I could never sit still. Today I can. I can hardly get up from my chair.
- If sitting is the new smoking, we are what has yet to be invented for smokers....
- Follow a movement now! That of your body
- Your child can't sit still? That's good!
- Do you know for whom the meeting was suboptimal? For your metabolism!
- Why is it called flexible working hours if you never move?
First glimpses: This is the new Aeris brand campaign
Of course, we're shaking people up on all channels - online, in print, in the trade and on social media - and all over Europe. Take a first look at what's coming...
